Tablets surpass smartphones in driving global Web traffic

The numbers are out — people increasingly prefer to browse the Internet on tablets rather than smartphones. http://appmobilemarketing.com

To get these numbers Adobe tracked 100 billion visits to more than 1000 Web sites worldwide since June 2007. While both smartphone and tablet traffic are on the rise, global desktop Web traffic is still king — driving 84 percent of all online use.

Of the countries Adobe surveyed — U.K, U.S., China, Canada, Australia, Japan, France, and Germany — the U.K. has been the quickest adopter of tablet use for the Web. Users in Japan and China still prefer to surf on their smartphones. 

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