Lady Gaga to Command the Stage as She Performs the First Single from Her Highly Anticipated New Album ARTPOP Live for the First Time Ever.
MTV, MTV News’ Sway and fans announced today from the Brooklyn Promenade via its various social media platforms that megastar, singer-songwriter Lady Gaga will perform the new single from her highly anticipated upcoming fourth studio album, ARTPOP, for the first time ever LIVE on the 2013 “MTV Video Music Awards” stage from Brooklyn’s Barclays Center on August 25 at 9:00pm ET/PT. Additional 2013 “MTV Video Music Awards” performers will be announced at a later date.
From her powerful and bloody rendition of “Paparazzi” to the gender bending, adrenaline fueled version of “You and I,” Lady Gaga is the mastermind behind some of the most memorable VMA performances in recent years. This year, she’ll continue that legacy with what’s sure to be an unforgettable performance of the first single to be officially released from her fourth full length album, ARTPOP, on August 19th.
As one of the most talked about and innovative artists of this generation, Lady Gaga has left an indelible mark on the “MTV Video Music Awards” by winning an astounding 13 Moonmen since 2009, including “Best New Artist,” “Video of the Year” for “Bad Romance” as well as “Best Video with a Message” for “Born This Way.”
In celebration of the forthcoming performance, MTV Hits, MTV’s 24-hour music channel, will feature an hour block of Lady Gaga videos and performances from 3-4pm ET/PT.
Justin Timberlake and Macklemore & Ryan Lewis lead this year’s VMA pack with six overall nominations each. Timberlake’s nominations include “Video of the Year,” “Best Male Video,” “Best Pop Video” and “Best Editing” for “Mirrors,” while his “Suit & Tie” featuring JAY Z, scored nods for “Best Collaboration,” and “Best Direction.” Previously, Timberlake has taken home seven “Video Music Awards,” including “Best Pop Video” for “Cry Me a River.”
Fresh off their show stopping performances at the “MTV Movie Awards” and “mtvU Woodie Awards,” Macklemore & Ryan Lewis score their first-ever “Video Music Award” nominations with six nods (tying Justin Timberlake in total nominations) including “Video of the Year” for their smash hit “Thrift Shop,” “Best Hip Hop Video,” “Best Cinematography,” “Best Direction,” and “Best Editing” for “Can’t Hold Us featuring Ray Dalton,” while “Same Love” received a nod for “Best Video with a Social Message.”
Bruno Mars continues his hugely successful year by garnering four nominations including “Video of the Year,” “Best Pop Video,” and “Best Male Video” for “Locked Out of Heaven,” and “Best Choreography” for the smooth summer groove, “Treasure.”
P!nk, Robin Thicke, Miley Cyrus and Thirty Seconds to Mars are each up for three Video Music Awards. P!nk’s powerful “Just Give Me A Reason” featuring Nate Ruess garnered multiple nominations for “Best Female Video,” “Best Collaboration” and “Best Editing.” Robin Thicke’s sexy video for “Blurred Lines” feat T.I. and Pharrell received VMA nods for “Video of the Year,” “Best Male Video” and “Best Collaboration.” Miley Cyrus’ millennial anthem “We Can’t Stop” is up for “Best Female Video,” “Best Pop Video” and “Best Editing” while Thirty Seconds To Mars’ “Up In The Air” received nominations for “Best Rock Video,” “Best Art Direction” and “Best Cinematography.”
Other notable nominees receiving multiple 2013 Video Music Award nods range from the worlds of Pop, Hip-Hop, EDM, R&B and Rock and include previously nominated artists such as Taylor Swift, Drake, fun., Calvin Harris, and the Yeah Yeah Yeahs as well as first-time VMA nominees Kendrick Lamar, Lana Del Rey, The Weeknd and Capital Cities.
Winners will take home a special-edition Moonman, re-imagined by world-renowned, Brooklyn-based artist KAWS created exclusively for this year’s show.
To build anticipation for the show, MTV launched a successful cross platform social campaign, #RoadToTheVMAs, which features the Moonman in a myriad of iconic locations throughout Brooklyn and NYC. Thus far, the campaign has garnered more than 45 million social media impressions to date including over half a million likes on Instagram, 30.4 million impressions on Twitter, 13.5 million impressions on Facebook and 1 million impressions on Tumblr. MTV continued its creative use of social media by rolling out the 2013 VMA nominations as a series of imaginative stop motion videos created by 23-year old artist, Khoa, on the @MTV Instagram and Vine accounts.
For additional information on Lady Gaga or any VMA nominated artist, including music, videos, interviews, and news, visit MTV’s Artist Platform (Artists.MTV.com) a music discovery site that powers MTV/CMT/VH1’s network of 60 million passionate music fans online and 100M homes on-air.
For updates, to see photos or for additional information on this year’s show, please head to VMA.MTV.com or http://www.mtvpress.com and f,ollow @mtv on Instagram or Twitter.
Official sponsors of the 2013 MTV Video Music Awards adidas Originals, COVERGIRL, Kia Motors, Pepsi®, State Farm®, Taco Bell®, and Windows Phone.
“MTV Video Music Awards”
Since the first “MTV Video Music Awards” aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the MTV Video Music Awards. From Madonna, Michael Jackson, Guns N’ Roses and Nirvana to Britney Spears, Taylor Swift, Beyoncé and Kanye West, an appearance on the VMA stage can forever change the trajectory of an artist’s career in one single night.
The 2012 “MTV Video Music Awards,” broadcast live from STAPLES Center in Los Angeles, was the #1 telecast across all TV for the night of September 6, 2012 in P12-34, scoring a 5.3 P12-34 rating with 6.1 million total viewers. Across the Viacom networks (MTV, VH1, MTV2 and Logo) the simulcast of the premiere averaged 8.0 million total viewers. Encore presentations of the 2012 show on MTV earned a 2.4 P12-34 rating at 10:00 p.m., and a 1.2 P12-34 rating at 12:00 a.m., for a total rating of 8.9 for the evening.
At the time, the telecast was also the #1 social TV event of the year according to Trendrr. With more than 19 million mentions, the 2012 VMAs more than tripled the full-day social-media response of 2012’s record breaking telecast. In addition, MTV drove more online streams on this date than any other VMA show ever, and generated nearly a whopping 200 topics trended throughout the night, both in the U.S. and worldwide.
The 2013 “MTV Video Music Awards” will air across MTV’s global network of more than 60 channels reaching more than a half-billion households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world. The 2012 VMAs was one of MTV’s top performers in key markets across Europe, Latin America, Asia and Australia.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2013 “MTV Video Music Awards.” Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg, Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.