MTV Video Music Awards 2012: Demi Lovato To Perform On Pre-Show!
Demi Lovato To Perform On Pre-Show
‘Skyscraper’ singer will perform and EDM superstar Calvin Harris will warm up the pre-show, kicking off at 7 p.m. ET/PT on Thursday, September 6th.
Last year Lovato chilled on the black carpet, this year Demi Lovato will be in the spotlight at the pre-show to the 2012 MTV Video Music Awards.
Lovato is slated to perform her big hit “Give Your Heart A Break” during the 2012 MTV Video Music Awards pre-show on September 6. It’s an emotional song, no doubt, but she’ll likely be turning off the X Factor waterworks for this performance. Earlier Tuesday (Aug. 28) the network announced that along with dance-pop maestro Calvin Harris (who is nominated for Best Electronic Dance Music Video), Lovato will be working the crowd into a frenzy during the hour-long lead-up to the main event.
As a part of MTV’s “2012 Video Music Awards Pre-Show,” MTV News’ Sway Calloway, Jim Cantiello, James Montgomery and Christina Garibaldi will take viewers live to the vertical red carpet, behind the scenes and backstage with some of music’s hottest stars. Also on the carpet, British TV host and fashion expert Louise Roe will return as MTV’s international guest correspondent for the second year in a row.
Leading up to the pre-show, MTV will air a “Jersey Shore Look Back Special” at 6 p.m. ET/PT, featuring clips from past episodes, commentary from the cast and never-before-seen footage in preparation for the upcoming sixth season of “Jersey Shore” in October. During the special, the cast will break in with live hits from the red carpet with their reactions, remarks and messages for fans. The pre-show will also feature the announcement of the all-new “Most Share-Worthy Video” award, presented by Bing.
The “2012 MTV Video Music Awards” will air across MTV’s global network of more than 60 channels reaching more than 600 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world. Ratings for the 2011 VMAs were up +30% YOY internationally, and the show was one of MTV’s top performers in key markets across Europe, Latin America, Asia and Australia.
