BET NETWORKS PRESENTS: “I AM HIP HOP ICON” AWARD TO LEGENDARY MC RAKIM
Rick Ross, Meek Mill, 2 Chainz and Wiz Khalifa First Artists Confirmed to Perform
BET Networks today announced that legendary MC Rakim will be the recipient of the “I AM HIP HOP ICON” Award at this year’s BET HIP HOP AWARDS filming at the Boisfeuillet Jones Atlanta Civic Center in Atlanta on Saturday, September 29, 2012. Rakim will be acknowledged and honored for his contribution to the music industry as being one of the greatest lyricists of all time.
Rakim’s intricate lyrics draw their force from his worldly experience, inner faith and progressive contemplation. His lucid and seemingly effortless delivery – often imitated but still unrivaled – stem from a fire fueled by a deep understanding of not just Hip-Hop, but also the Jazz and R&B influences that have surrounded his family since his youth.
His recordings – including the all-time classics “Paid In Full,” “Follow the Leader” and “The 18th Letter” – have sold in the multi-millions worldwide. Billboard, Rolling Stone, MTV and a host of others consistently refer to “Paid in Full” as “the greatest Hip-Hop album of all time” – a claim that often repeated in audience polls. In the history of the Hip-Hop, few artists have had as great an impact on the development and progression of the art forms lyrical style as Rakim Allah.
Previous “I AM HIP HOP ICON” recipients include Grandmaster Flash (2006); KRS-One (2007); Russell Simmons (2008); Ice Cube (2009); Salt N Pepa (2010) and LL Cool J (2011).
Maybach Music’s Rick Ross (Def Jam) and Meek Mill (Warner Bros. Records); G.O.O.D. Music’s 2 Chainz (Def Jam); and Taylor Gang’s Wiz Khalifa (Atlantic) are the first artists confirmed to perform on this year’s BET HIP HOP AWARDS 2012.
BET.com/HipHopAwards is the official site for the BET HIP HOP AWARDS 2012 where fans can visit to get up-to-date info on this year’s show and take a look back on past BET Hip Hop Awards. In the coming weeks, BET.com will launch a series of interactive timelines, exclusive video content, games and quizzes leading up to the show. To become a BET.com member and register for our BET Newsletter log on to http://www.bet.com/register.html
BET’s inaugural HIP HOP AWARDS APP is available now for iPhone and Android. It provides a detailed history of the show since its inception in 2006 hundreds of artists, past winners, cyphers, acceptance speeches and more. “The Lineup” allows app users to predict the order of this year’s show performer and a real-time Tweet map shows you what the country and your favorite artists are saying about the show. And for the first time ever, one award – the Best Hip Hop Online Site – will be determined solely by app users.
Join the conversation on social media by logging on to BET’s multiple social media platforms:
• On Twitter by using hashtag: #HipHopAwards; and following us @HipHopAwards and @BET
• On Facebook by liking the fan page at facebook.com/HipHopAwards
In the history of the Hip-Hop, few artists have had as great an impact on the development and progression of the art forms lyrical style as Rakim Allah. Universally referenced as one of the Masters of the Microphone and an influence and inspiration to his peers and followers alike, Rakim first exploded onto the scene with the release of iconic Eric B. is President in 1986 with longtime collaborator Eric B. The single marked a turning point in the Rap world – raising the bar for future emcees and revolutionizing the way rhymes are delivered to this day. No serious discussion of the music’s greatest performers is held without a deferential accounting of his achievements, and no serious rap artist grips a microphone without channeling some of his legend.
Rakim’s uncanny innovation was the focal point of the critically acclaimed recreation of Bob Marley’s Concrete Jungle and has helped propel movie soundtracks such as Juice, Brown Sugar, the Rugrats, American Psycho and 8 Mile to Best Seller status. His role model status has led world famous brands such as Reebok, The Coca Cola Company, LVMH, Ecko and Sean Jean to choose him as spokesperson.
Now nearing twenty-five years at the top of Hip-Hop’s Greatest list, the Long Island, NY native not only continues to record for himself, but also works with young artists signed to his own record imprint, Ra Records. With recent tributes in 2012 such as being named the #1 Lyricist of All Time by The Source magazine, receiving the coveted BET Lifetime Achievement Award and being nominated to the Rock and Roll Hall of Fame, two original music projects, his first feature film role and sold-out international tours keeping the world’s eye on the one many call The GOD EmCee, Rakim Allah continues to lead where others just follow.
Press Credit: Marcy Polanco BET BET HIP HOP AWARDS 2012 OCT 9th 8p7c-Click Here